![Building New Balance into a truly global sportswear brand is a marathon, not a sprint | Business | The Times Building New Balance into a truly global sportswear brand is a marathon, not a sprint | Business | The Times](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2Fa0365c4c-4f97-11e8-9812-5f003d09c84c.jpg?crop=5269%2C2964%2C568%2C653&resize=1200)
Building New Balance into a truly global sportswear brand is a marathon, not a sprint | Business | The Times
![FILE--A customer shops at a sportswear store of New Balance in Zhengzhou city, central China's Henan province, 15 March 2015. US-based sports shoe Stock Photo - Alamy FILE--A customer shops at a sportswear store of New Balance in Zhengzhou city, central China's Henan province, 15 March 2015. US-based sports shoe Stock Photo - Alamy](https://c8.alamy.com/comp/W8H1NG/file-a-customer-shops-at-a-sportswear-store-of-new-balance-in-zhengzhou-city-central-chinas-henan-province-15-march-2015-us-based-sports-shoe-W8H1NG.jpg)
FILE--A customer shops at a sportswear store of New Balance in Zhengzhou city, central China's Henan province, 15 March 2015. US-based sports shoe Stock Photo - Alamy
![World Balance on Twitter: "Ready to strut her stuff is @itsEllaCruz wearing her SWIFT KICK shoes! #SwiftKick #WorldBalance #WorldAtYourFeet https://t.co/bpKuWdggn7" / Twitter World Balance on Twitter: "Ready to strut her stuff is @itsEllaCruz wearing her SWIFT KICK shoes! #SwiftKick #WorldBalance #WorldAtYourFeet https://t.co/bpKuWdggn7" / Twitter](https://pbs.twimg.com/media/CmgVrE7UsAAR-Jh.jpg)